A logo of today isn’t only a drawing, image or an inscription that has an color selection. The modern logo is a Modern logo is made up of an image and an inscription. The font used to write the inscription, and its colors used in the design are distinctive and reflect the values and character of the business or person who is representing the brand.
Logo Functions
The logo may have two dimensions (flat) and three-dimensional by using a gradient as well as three-dimensional elements. It can also be straightforward and functional by complexity small in size, or more complex by handwriting or complex images. These types of logos are typically used by individuals or businesses that are creative. If you have to choose between the text on the logo and text that is accompanied by a photo (emblem) the majority of situations, you should go to go with the second option. The emblem lets you expose more clearly the purpose that the person who owns the logo has in mind.
New trends and trends in the design of logos, the need for a more modernand open style, as opposed to 1990s and retro style – minimalism wins.
Description of each color trend color
Let’s begin the discussion of fashionable classical colors as well as classic color combinations that include a mixture of white and black. The combination was popular in the past, but it is trendy today and will remain popular for a long time to be. Alongside the tradition of writing with the black color on white papers using newspapers that have text written that are black and white often allows for the expression of the core values of the business by using a logo in a simple and easy way, yet simultaneously very clearly.
Brush strokes on a background with pastel colors (like watercolor illustrations) Lilac, purple and light orange colors dominate here. It is a color scheme is perfect for creative studios as well as interior design firms.
In addition, it is important to mention three modern colors that designers of the present prefer in 2022:
Last year’s top performer in”The “polls” – gray, which is a sign of reliability and stability The gray color doesn’t make the logo look dull or faded. Gray color could be a symbol of the power of silver, metal or metal and strength, which is crucial for businesses that deal in luxurious goods or that use silver or metal. Gray logos are often paired with white. Gray hues are prevalent in logos, including both dark and light grey (it may be referred to as deep gray>> too).
Bright yellow signifies optimism, stability, hope. The bright yellow color is a symbol of the Sun shining in the bright sun dawning. This color is the hallmark of innovative amazing, bold and innovative businesses and, consequently it is reflected in logos of these businesses. Alongside being a soothing color logos that have the yellow color is a draw for the attention of viewers. A lot of times, yellow is mixed with red, black and colors.
The color purple (with blue tint) symbolizes strength dynamic, bravery, and imagination on the one hand and calmness mystery, mystery and energy on the other hand. Businesses that utilize this color in their logos are innovative and often work in the area of art. Many mobile operatorsand producers of premium food products , use blue and violet color for their corporate logos.
Classic colors
Snow white color
Pure white color is a synonym for harmony, simplicity and purity. The majority of the time, white is utilized in the form of lettering fonts or background. The white color is mostly employed by businesses working in IT transportation, charity, and information technology. It is important to note it is that white color doesn’t cause hunger so it’s not widely used in the restaurant industry as well as the fast food industry. White color used in logos contrasts well (besides the black color, as was discussed in the beginning of the discussion) with purple and red colors.
Pink color
Light, delicate and delicate These qualities of pink communicate the calm and positive vibe that the brand’s logo conveys. It’s not associated with firms that are considered adventurous and aggressive in conducting business, but it is perfect for those whose business is connected with inspiration and comfort. Wedding salons, marriage agencies as well as flower and accessory stores and fragrance brands, products for children confectionery, youth, or clothing that is branded – light pink, when combined with black and white colors is ideal for businesses working in these industries. The most effective choices for pink is a vibrant raspberry shade. It has all the qualities of pink, however in conjunction with white, an attractive and lively option for logos is found.
Deep blue color
Harmony, stability, optimism. Also, dynamics, speed and speed are the key characteristics of the deep blue color that is used in the logo. It is often the case that this color is picked by big companies, as it is because of this dark blue color that they can convey manufacturing capability and confidence in the brand. This color is ideal for IT and financial institutions. firms.
Sand color
All the time, the sand color is and will remain an association to beach sand. It also implies the warmth, comfort and tranquility. Sand color can appear grayish or cold. hue. It could also have an edgier, more golden color. In both instances the logo will exhibit the qualities listed above. However, a warmer shade will have more applications. Sand’s cool color is very popular within the Scandinavian style, because it’s close in color to color of the earth. it is often associated with businesses that focus on nature-based materials (in design and construction, as well as engineering). Sand color is most appealing when paired with white, red, or blue.
We’ll move to more unusual colors or shades. They are worth considering when selecting the color to design a logo. They could make the logo more intriguing, communicating the things that are not conveyed using the traditional color palette. colors as well as shades.
The color green color Shade “Basil”
This green color of this hue signifies the closeness to the natural world, products from nature and products, but it is also a symbol of harmony, health and harmony. This shade is appropriate for logos of businesses that deal with health as well as healthy eating and green technology. This shade is often associated by organizations that collaborate with nature, such as animals protection groups, zoos and botanical gardens national parks, commercial green areas.
Blue cold color in the shade “Ice”
The shade represents calmness, peace, however at the same time , it is essential to have a certain height. This is why it’s perfect for businesses in the sector of luxury selling goods and services.
Bright, energetic, and impulsive The primary characteristics that this color has. The same characteristics are applicable to logos using this shade.
Color shade “Coffee” Brown color hue “Coffee”
This shade is more warm than the primary brown color. It is a symbol of warmth, comfort and ambiance. It’s not surprising to assume that the same characteristics can be found in logos with coffee-colored colors. It is a sphere of usage for businesses working in the area of home textilesand interior design, and home furnishings.
Red color shade “Poinciana”
Bright, bold mildly aggressive, extremely passionate and energetic. This color is a blend of all the characteristics of pink and red colors and will surely be a part of any logo of a vibrant modern, energetic and contemporary business – when paired with black or white.
Conclusion
This means that the selection for the color of the emblem (although it appears easy) isn’t that easy. It must reflect the fundamental values of the business and its commitment to principles, harmony, and sincerity. We hope the following colors and shades will assist you be “in trend” not only next year, but for the years to come.
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